Effy Jewelers houses a fine collection of diamond, tanzanite, and gemstone jewelry. It is all designed and custom crafted by their founder Effy Hematian. By importing diamonds and gemstones straight from mines around the world, and hand-setting each article of jewelry theirselves in their New York workshop, they are able to produce jewelry at a significant cost-savings. Those savings are directly passed on to their customers. They have eliminated the layers of middlemen and are able to provide unique, stylish, and sophisticated jewelry that is forever enduring at unbeatable prices.